Character-led 2D animation
Original characters, designed for your brand, that carry a narrative and make a product or idea relatable.Best for: explainers, onboarding, brand and culture stories.
2D Animation
Brands that chose craft over commodity
2D animation is storytelling in two dimensions: characters, illustration, vector art, and motion graphics working together to explain an idea. It is the most flexible and cost-effective animation style, which is why it is the most popular format for explainer and brand videos.
7000+
Animated videos created
37+
Languages delivered
25+
Countries served
12+
Years in production
2D animation Examples
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Animation
You will get the most from a VGF 2D animation if
You need to explain something abstract or invisible, a concept, a process, a piece of software, that a camera could never film.
You want a look that's unmistakably yours, with custom characters and a style built for your brand, not a stock template every competitor can buy.
You're moving into new markets and need the story in every customer's language, not an English video with subtitles bolted on.
Your product and messaging change often, and you want animation that's quick and affordable to re-version, not reshoot.
You want one production to feed every channel, a hero explainer plus cuts for ads, social, onboarding, and the sales deck.
You want broadcast-quality craft without the cost or timeline of 3D or a live-action shoot.
A complex idea is costing you conversions, prospects leave before they understand what you actually do.
A templated or AI-generated video would make a serious brand look like everyone else's.
The four styles of 2D Animation We Produce
Custom vector and illustrated animation
Clean, scalable vector and bespoke illustration, animated so the look itself becomes part of the message.Best for: product-led SaaS, design-forward brands, anything that has to feel premium.
Motion graphics and kinetic typography
Data, words, and interface in motion, no characters, built to make numbers and information land.Best for: fintech, AI, analytics, and data-heavy stories.
Frame-by-frame and hand-drawn
Traditional, hand-crafted animation and hybrid 2D for flagship pieces that need a signature look.Best for: hero brand films and campaigns where the craft is the statement.
How we make your 2D animation, and where you sign off
Why teams pickVGF for 2D animation
7,000+ 2d animations produced over 12+ years
We have made more animations, explainers, and product films than almost any studio, including full demo libraries, so we know what makes a workflow land before the first call ends.
Your animation will look like no one else's
Template and AI-generated 2D share a recognizable look that makes a serious brand feel interchangeable. We design every character, frame, and asset from scratch, so yours is the only one of its kind.
One production reaches every market
Build the animation once, ship it in 37+ languages with native voice and adapted visuals. For most studios localization is a separate, expensive project. For us it is the default, and it costs far less than commissioning a new video per market.
A track record that de-risks the decision
7,000+ videos over 12+ years, for brands including Amazon, Sony, Linde, and Amway, across 25+ countries. You are not betting on a studio still learning what makes a story land.
One in-house team, start to finish
Strategy, script, design, illustration, animation, voice, and sound under one roof. No freelancer handoffs, no quality drift between stages, no finger-pointing if something slips.
A fixed quote, not a moving target
You approve the full scope and cost before we start, languages and cuts included. No surprise invoices, no scope creep dressed up as extras.
Frequently Asked Questions
What is 2D animation?
2D animation is animation built in two dimensions, using characters, vector art, illustration, and motion graphics rather than 3D models. It is the most versatile and widely used style for explainer and brand videos because it can make almost any idea, including abstract ones, simple to follow.
Should I use 2D or 3D animation?
Use 2D when you are explaining a concept, a process, or software, want a distinct branded look, and want production that is faster and more affordable. Use 3D when you need physical depth or realism, for hardware, infrastructure, or a flagship launch. Many companies use 2D for explainers and 3D for hero moments. VGF produces both and will recommend honestly.
How much does a 2D animation video cost?
It is priced per project, based on length, style, how much custom character and illustration work is involved, and the number of languages. We give a fixed, all-inclusive quote upfront, no hidden extras. Price starts at $1000
How long does it take to produce?
It depends on length and style, and you get an exact schedule after the first call. Extra language versions come from the same master, so a multi-market rollout adds far less time than producing each one from scratch.
How long should a 2D animated video be?
60 to 90 seconds is the sweet spot for a hero explainer. We cut 15 to 30 second social versions and 6 to 15 second ads from the same production, because length should match where the video runs.
Is 2D animation cheaper than 3D or live action?
Usually yes. 2D generally costs less and moves faster than 3D or a live-action shoot, and it is far easier to update as your product changes, which is a large part of why it is the most popular explainer format.
Do you design custom characters, or use templates?
Everything is original. We design your characters, illustration, and look from scratch. We do not use templates, stock assets, or AI-generated scenes, because those are exactly what make a brand look interchangeable.
Can you deliver the animation in 37+ languages?
Yes. We localize the script, record native voiceover, and adapt the on-screen text per market, rather than dropping subtitles onto an English video. It is core to what we do, not an outsourced add-on.
What styles of 2D animation do you offer?
Character-led animation, custom vector and illustration, motion graphics and kinetic typography, and frame-by-frame work, or a blend. We recommend the right style after seeing your idea and where it will run.
Where should I use a 2D animated video?
On your homepage and landing pages to convert visitors, in paid and social ads, ahead of sales calls to pre-educate buyers, inside onboarding to speed activation, and in pitch and conference decks. One production supplies cuts for all of them.
Do you work with both startups and enterprises?
Yes, with the same process and quality for both, whether it is a founder's first explainer or a global rollout across markets.
How many rounds of revisions are included?
Review and approval are built into all four checkpoints, script, style, storyboard, and final cut, so feedback is captured before each stage moves on and the finished animation lands aligned with your brief.